KOREASCHOLAR

EXPLORING THE IMPACT OF CERTAIN AND UNCERTAIN DISCOUNTS ON CONSUMER PERCEPTION AND BEHAVIOR

Jeffery Xie, Kaiqiao Zhang, Sean Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442356
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.162
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Certain DiscountsUncertain DiscountsConsumer SatisfactionPositive FeelingsPrice Consciousness.
Author
  • Jeffery Xie(Curtin University, China)
  • Kaiqiao Zhang(Curtin University, China)
  • Sean Lee(Curtin University, Australia)