KOREASCHOLAR

IN WEB3 WE TRUST: REDIFINING CUSTOMER LOYALTY AND DRIVING GROWTH IN TOURISM BOOKING PLATFORMS

Yifan Fan, Boyu Lin, Yufei Lin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442357
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.163
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Web3BlockchainTrustCustomer LoyaltyNFTsTourism Booking Platforms
Author
  • Yifan Fan(Southeast University, China)
  • Boyu Lin(City University of Macau, China)
  • Yufei Lin(The Chinese University of Hong Kong, China)