KOREASCHOLAR

FACTORS INFLUENCING CUSTOMER ENGAGEMENT IN THE ERA OF ARTIFICIAL INTELLIGENT MARKETING

Marie C. Lee, Denise Breckon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442359
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.171
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial IntelligenceAI MarketingDigital MarketingCustomer Engagement
Author
  • Marie C. Lee(City University of Hong Kong (SCOPE), Hong Kong)
  • Denise Breckon(University of Maryland Global Campus, USA)