KOREASCHOLAR

EXPLORE HOW AI-GENERATED CULTURAL DESIGN ELEMENTS IMPACT CONSUMER BEHAVIOR IN DIFFERENT BRAND TYPES

Bingqing Yi, Erin Cho
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442360
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.172
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-Generated DesignConsumer BehaviorBrand LoyaltyCultural DesignBrand Types
Author
  • Bingqing Yi(Hong Kong Polytechnic University, Hong Kong)
  • Erin Cho(Hong Kong Polytechnic University, Hong Kong)