KOREASCHOLAR

IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE

Shan-Ying Shih, Chieh-Ju Lee, Tun-Min (Catherine) Jai
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442363
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.177
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual Reality ShoppingUTAUT2Behavioral IntentionPurchase BehaviorImmersive Retail Experience
Author
  • Shan-Ying Shih(Fu Jen Catholic University, Taiwan)
  • Chieh-Ju Lee(Fu Jen Catholic University, Taiwan)
  • Tun-Min (Catherine) Jai(Texas Tech University, USA)