KOREASCHOLAR

‘STAND BY YOU’: AI-DRIVEN HEALTHCARE MARKETING FOR ENHANCED PATIENT ENGAGEMENT

Akanksha Mishra, Neeraj Pandey
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442364
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.178-181
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AIAI driven marketingConsumer experienceHealthcare
Author
  • Akanksha Mishra(Indian Institute of Management, India)
  • Neeraj Pandey(Indian Institute of Management, India)