KOREASCHOLAR

IMPACT OF CORPORATE ENVIRONMENTALISM ON BRAND EQUITY IN LUXURY BRANDING

Anwar Sadat Shimul, Isaac Cheah, Mahabubur Rahman, Mai Nguyen
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442388
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.182-187
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury BrandsBrand EquityCorporate EnvironmentalismBrand AuthenticityBrand Globalness
Author
  • Mai Nguyen(Griffith University, Australia)
  • Mahabubur Rahman(University of Rennes, France)
  • Isaac Cheah(Curtin University, Australia)
  • Anwar Sadat Shimul(Curtin University, Australia)