KOREASCHOLAR

ARTIFICATION AND SUSTAINABILITY IN GLOBAL LUXURY BRANDING: THE CASE OF BUCCELLATI

Amalia Nangeroni, Annamaria Esposito
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442390
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.189-202
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ArtificationSustainabilityGlobal Luxury SectorBuccellati
Author
  • Amalia Nangeroni(IULM University, Milan, Italy)
  • Annamaria Esposito(IULM University, Milan, Italy)