KOREASCHOLAR

THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES

Tianyu Wang, Yi Xuan Ong
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442392
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.204
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Fan WellbeingFan PsychologyParasocial RelationshipParticipationFan Community
Author
  • Tianyu Wang(Hokkaido University, Japan)
  • Yi Xuan Ong(Hokkaido University, Japan)