KOREASCHOLAR

THE IMPACT OF AI ASSISTANT MEDIA TYPES ON USERS’ EMOTIONAL DISCLOSURE WILLINGNESS: DUAL MEDIATION EFFECTS AND THE MODERATING ROLE OF RESPONSE STYLE

Bingcan Li, Yi Huang, Rukun Zhang

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442394

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.206-210

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

AI Assistant Emotional Disclosure Media Type Smartphone PC Response Style Personal Nature

Author

Bingcan Li(School of Media and Communication, Shenzhen University, China)
Yi Huang(School of Media and Communication, Shenzhen University, China)
Rukun Zhang(School of Media and Communication, Shenzhen University, China)