KOREASCHOLAR

IMPACTS OF BRAND-RELATED UGC ON IMPULSE BUYING IN THE VIRTUAL CONTEXT

Huimin Xu, Joonheui Bae
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442395
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.211
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Brand-related UGCVirtual Brand ExperienceInspiration PrimingPerceived InteractivityImpulse Buying
Author
  • Joonheui Bae(The Hong Kong Polytechnic University, China)
  • Huimin Xu(Jeonju University, Republic of Korea)