KOREASCHOLAR

DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS

Heaseung Jeong, Yongjun Sung
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442396
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.212-216
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-generated AdvertisingBibliometric AnalysisTopic ModelingVirtual InfluencersAI Advertising Literature
Author
  • Heaseung Jeong(Inha University, South Korea)
  • Yongjun Sung(Korea University, South Korea)