KOREASCHOLAR

USING AI AGENTS TO STIMULATE SUSTAINABLE CHOICES

Freya De Keyzer, Ana Isabel Lopes, João Gonçalves
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442398
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.218-219
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • João Gonçalves(Erasmus University Rotterdam, the Netherlands)
  • Ana Isabel Lopes(Vrije Universiteit Amsterdam, the Netherlands)
  • Freya De Keyzer(Erasmus University Rotterdam, the Netherlands)