KOREASCHOLAR

YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)

Hanna Lee, Angie Lee, Jung-Hwang Kim, Ui-Jeen Yu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442399
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.220-224
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MetaverseCreativityLuxuriousnessProduct coolnessLuxury brandPast experienceAttitudePurchase intention
Author
  • Hanna Lee(NC State University, USA)
  • Angie Lee(Auburn University, USA)
  • Jung-Hwang Kim(University of South Carolina, USA)
  • Ui-Jeen Yu(Illinois State University, USA)