KOREASCHOLAR

REVOLUTIONIZING FASHION ADVERTISING: THE ROLE OF MIXED REALITY IN LUXURY BRAND EXPERIENCES

Yihua Yu, Yeojin Choi, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442401
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.226
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Mixed RealityLuxury FashionExperiential MarketingPerceived Consumer ValueConsumer Behavior
Author
  • Eunju Ko(Yonsei University, Republic of Korea)
  • Yeojin Choi(Yonsei University, Republic of Korea)
  • Yihua Yu(Yonsei University, Republic of Korea)