KOREASCHOLAR

THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING

Susana Santos, Sandra Miranda, Helena Martins Gonçalves
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442403
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.228
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
LivestreamingImpulse Buying IntentionFlow ExperienceTrustCross-national Differences
Author
  • Susana Santos(ADVANCE/CSG, ISEG, Universidade de Lisboa, Portugal)
  • Sandra Miranda(ADVANCE/CSG, ISEG, Universidade de Lisboa, Portugal)
  • Helena Martins Gonçalves(ADVANCE/CSG, ISEG, Universidade de Lisboa, Portugal)