KOREASCHOLAR

THE ROLE OF THINKING STYLES IN AR-ENABLED MOBILE APP EXPERIENCE

Katalin Hartl, Tommi Laukkanen, Ákos Varga
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442404
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.229
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Thinking stylesCustomer experienceAugmented realityMobile appsAR-enabled Mobile Apps
Author
  • Katalin Hartl(Corvinus University of Budapest, Hungary)
  • Tommi Laukkanen(University of Eastern Finland, Finland)
  • Ákos Varga(Corvinus University of Budapest, Hungary)