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THE ROLE OF THE ATTRIBUTES OF FASHION TREND AI ANALYSIS TOOLS IN SHAPING CONSUMER INTENTIONS
Xiaohong Xu, Eunju Ko, Minjung Cho
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442405
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.230
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Artificial Intelligence
Artificial Intelligence Trend Analysis
Fashion Brand
Fashion Trend Forecast
Uses and Gratifications Theory
Diffusion of Innovations Theory
Digital Fashion
Author
Xiaohong Xu(Yonsei University, Republic of Korea)
Eunju Ko(Yonsei University, Republic of Korea)
Corresponding author
Minjung Cho(The Hong Kong Polytechnic University, Hong Kong)