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WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL
Kuo-Ching Wang, Chia-Lin Hsiao, Yi Gao, Po-Chuan Tang
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442409
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.241-251
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Hotel Renovation
Renovation Prioritization
Brand Equity
Customer Needs
Relationship Quality
Author
Kuo-Ching Wang(Graduate Institute of Sports, Leisure and Hospitality Management, National Taiwan Normal University, Taiwan)
Chia-Lin Hsiao(Graduate Institute of Sports, Leisure and Hospitality Management, National Taiwan Normal University, Taiwan)
Yi Gao(Graduate Institute of Sports, Leisure and Hospitality Management, National Taiwan Normal University, China)
Po-Chuan Tang(Graduate Institute of Sports, Leisure and Hospitality Management, National Taiwan Normal University, Taiwan)