KOREASCHOLAR

CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL

Mina Cho, Zhiying Hou, Ian Phau
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442433
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.252-256
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Micro-CredentialsAdult LearnersConsumer BehaviorEnrollment IntentionNeoliberal Learning Economy
Author
  • Mina Cho(Curtin University, Australia)
  • Zhiying Hou(UCSI University, Malaysia)
  • Ian Phau(Curtin University, Australia)