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HOW PARASOCIAL INTERACTIONS DRIVE ONLINE PURCHASE INTENTIONS: A META-ANALYSIS

Zeeshan Majeed Nadroo, Nivin Vinoi, Amit Shankar
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442435
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.258
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Parasocial InteractionMeta-AnalysisParasocial RelationshipsMeta-analysisInfluencer MarketingSource Credibility
Author
  • Amit Shankar(Indian Institute of Managemnt, Visakhapatnam, India)
  • Nivin Vinoi(Indian Institute of Managemnt, Visakhapatnam, India)
  • Zeeshan Majeed Nadroo(Indian Institute of Managemnt, Visakhapatnam, India)