KOREASCHOLAR

LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY

Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Niramon Rawangngam, Pitchayaporn Pongsakornrungsilp, Yu He, Long Li, Vikas Kumar, Shishank Shishank
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442438
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.265-269
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Social ListeningCrisis ManagementReputation RisksThailandTourism
Author
  • Shishank Shishank(Birmingham City University, UK)
  • Vikas Kumar(Birmingham City University, UK)
  • Long Li(Nanning Vocational and Technical University, China)
  • Yu He(Guangzhou Xinhua University, China)
  • Pitchayaporn Pongsakornrungsilp(Faculty of Liberal Arts and Science, Thailand)
  • Niramon Rawangngam(Walailak University, Thailand)
  • Pimlapas Pongsakornrungsilp(Walailak University, Thailand)
  • Siwarit Pongsakornrungsilp(Walailak University, Thailand)