KOREASCHOLAR

USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES

Jia Heng Li, Tae Hyun Baek
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442439
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.270-274
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Pet-Friendly HotelsUser-Generated ReviewsMachine Learning ApproachTraveler PreferenceSatisfaction
Author
  • Jia Heng Li(Sungkyunkwan University, Republic of Korea)
  • Tae Hyun Baek(Sungkyunkwan University, Republic of Korea)