KOREASCHOLAR

WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA

Ashley Stevens Chenn, David Lyu, Chenhao Wang, Erin Cho
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442440
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.275-276
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Web3Luxury Fashion IndustryBlockchainCustomer EngagementBrands Identify
Author
  • Ashley Stevens Chenn(The Hong Kong Polytechnic University, HKSAR)
  • David Lyu(The Hong Kong Polytechnic University, HKSAR)
  • Chenhao Wang(The Hong Kong Polytechnic University, HKSAR)
  • Erin Cho(The Hong Kong Polytechnic University, HKSAR)