KOREASCHOLAR

AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE

Chenhao Wang, Erin Cho
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442441
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.277
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Large Language ModelsLive e-commerceRecommendation AlgorithmsAI-driven Empirical ModelingLLM-powered Agents
Author
  • Erin Cho(The Hong Kong Polytechnic University, HKSAR)
  • Chenhao Wang(The Hong Kong Polytechnic University, HKSAR)