KOREASCHOLAR

A PHENOMENOLOGICAL STUDY ON THE PSYCHOLOGICAL MECHANISMS AND EMOTIONAL RESPONSES OF CONSUMERS TO ONLINE REVIEWS OF HOTEL ATTRACTIVENESS – A COMPARATIVE ANALYSIS OF DIFFERENT GENDERS AND GEOGRAPHICAL AREAS

Ada Lee, Tilen Pigac
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442442
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.278-280
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Online reviewsTravel influencersConsumer behaviorTourism marketing strategiesPhenomenological study
Author
  • Ada Lee(Hong Kong Metropolitan University, China Hong Kong)
  • Tilen Pigac(Hong Kong Metropolitan University, China Hong Kong)