KOREASCHOLAR

SHOPPING WITH AN ARTIFICIAL COMPANION: AI SHOPPING AGENT (AISA) SERVICE QUALITY AND COMPANIONSHIP

Songmee Kim, Erin Cho, Yuri Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442443
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.281-283
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Songmee Kim(The Hong Kong Polytechnic University, Hong Kong)
  • Erin Cho(The Hong Kong Polytechnic University, Hong Kong)
  • Yuri Lee(Seoul National University, Republic of Korea)