KOREASCHOLAR

HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS

Ping Wang, Hailin Zhang, Xina Yuan, Zixuan Wang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442445
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.288
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
E-commerce PlatformShort Video AdvertisingVideo Scene LengthCompletionNonlinear Relationship
Author
  • Ping Wang(Xiamen University, China)
  • Hailin Zhang(Xiamen University of Technology, China)
  • Xina Yuan(Xiamen University, China)
  • Zixuan Wang(Xiamen University, China)