KOREASCHOLAR

TRANSPARENT TECHNOLOGY: EVALUATING THE IMPACT OF AI-GENERATED AD DISCLOSURE ON CONSUMER TRUST, AUTHENTICITY, AND PURCHASE INTENTION

Yao Yao

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442446

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.289

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Generative AI AI Disclosure Advertising Disclosure Consumer Trust Authenticity Purchase Intention

Author

Yao Yao(University of Manchester, United Kingdom)