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DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY
Daisy Lee, Tiffany Cheng Han Leung, Sharyn Rundle-Thiele, Calvin Wan
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442447
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.290-294
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Digital Ordering
Consumer Food Waste
Plate Waste
Stakeholder Theory
Social Marketing
Author
Daisy Lee(School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong, China)
Tiffany Cheng Han Leung(Faculty of Business, City University of Macau, Macau, China)
Sharyn Rundle-Thiele(Social Marketing@Griffith, Griffith University, Australia)
Calvin Wan(Henley Business School, University of Reading, UK)