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DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY

Daisy Lee, Tiffany Cheng Han Leung, Sharyn Rundle-Thiele, Calvin Wan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442447
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.290-294
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Digital OrderingConsumer Food WastePlate WasteStakeholder TheorySocial Marketing
Author
  • Calvin Wan(Henley Business School, University of Reading, UK)
  • Sharyn Rundle-Thiele(Social Marketing@Griffith, Griffith University, Australia)
  • Tiffany Cheng Han Leung(Faculty of Business, City University of Macau, Macau, China)
  • Daisy Lee(School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong, China)