KOREASCHOLAR

EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS

Sohyoun Shin, Sungho Lee, Hyunjung Kim, Haejoon Shin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442448
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.295-296
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Brand CrisisLuxury IndustrySpilloverCommunicationRival Brands
Author
  • Sohyoun Shin(California State University, Chico, United States)
  • Sungho Lee(University of Seoul, South Korea)
  • Hyunjung Kim(California State University, Chico, United States)
  • Haejoon Shin(Korea University, South Korea)