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EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS
Sohyoun Shin, Sungho Lee, Hyunjung Kim, Haejoon Shin
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442448
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.295-296
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Brand Crisis
Luxury Industry
Spillover
Communication
Rival Brands
Author
Sohyoun Shin(California State University, Chico, United States)
Sungho Lee(University of Seoul, South Korea)
Hyunjung Kim(California State University, Chico, United States)
Haejoon Shin(Korea University, South Korea)