KOREASCHOLAR

GENDER DIFFERENCES IN RESPONDING TO AI VERSUS HUMAN-DESIGNED LUXURY GOODS

Yin Zhu Jin, Jia Heng Li, Tae Hyun Baek
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442449
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.297-301
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI designLuxury goodsHuman designGenderWillingness to pay
Author
  • Tae Hyun Baek(Sungkyunkwan University, Republic of Korea)
  • Jia Heng Li(Sungkyunkwan University, Republic of Korea)
  • Yin Zhu Jin(Sungkyunkwan University, Republic of Korea)