KOREASCHOLAR

CROSS-CULTURAL MOTIVATIONS FOR INCONSPICUOUS CONSUMPTION

Minjung Cho, Erin Cho
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442450
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.302
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Inconspicuous ConsumptionCultural CapitalStatus SignalingCultural DifferencesStealth Luxury
Author
  • Minjung Cho(The Hong Kong Polytechnic University, Hong Kong)
  • Erin Cho(The Hong Kong Polytechnic University, Hong Kong)