KOREASCHOLAR

MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION

Sanghee Kim, Hyo Jung (Julie) Chang, Robert Paul Jones, Tunmin (Catherine) Jai
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442451
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.303
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury Purchase TypesVeblen EffectSnob EffectBandwagon EffectSelf-Gifting
Author
  • Sanghee Kim(Texas Tech University, USA)
  • Hyo Jung (Julie) Chang(Texas Tech University, USA)
  • Robert Paul Jones(Texas Tech University, USA)
  • Tunmin (Catherine) Jai(Texas Tech University, USA)