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MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION
Sanghee Kim, Hyo Jung (Julie) Chang, Robert Paul Jones, Tunmin (Catherine) Jai
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442451
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.303
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Luxury Purchase Types
Veblen Effect
Snob Effect
Bandwagon Effect
Self-Gifting
Author
Sanghee Kim(Texas Tech University, USA)
Hyo Jung (Julie) Chang(Texas Tech University, USA)
Robert Paul Jones(Texas Tech University, USA)
Tunmin (Catherine) Jai(Texas Tech University, USA)