KOREASCHOLAR

REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS

Jin Jeong, Silvia Pérez-Bou
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442452
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.304-307
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Cross-cultural StudyLocalizationConsumer ExperienceRetail Fashion Store formatNew LuxuryeWOMGlobal Luxury Branding
Author
  • Jin Jeong(National University of Seoul, Republic of Korea)
  • Silvia Pérez-Bou(University of Navarra, Spain)