KOREASCHOLAR

INSPIRING CONSUMERS USING AUGMENTED REALITY (AR) IN RETAILING: THE VALUE CO-CREATION PERSPECTIVE AND BOUNDARY CONDITION OF IMPLICIT BELIEFS

Tsunwai Wesley Yuen, Jie Sun
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442453
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.308
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Augmented Reality (AR)Value Co-creationInspirationImplicit Beliefs
Author
  • Tsunwai Wesley Yuen(Royal Holloway University of London, United Kingdom)
  • Jie Sun(De Montfort University Dubai, United Arab Emirates)