KOREASCHOLAR
Quick Search
Advanced Search
Search for Articles
INSPIRING CONSUMER POSSIBLE SELVES IN AUGMENTED REALITY WITH AWE
Ruyu Yun, Jie Meng
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442454
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.309
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Augmented Reality
Awe
Possible selves
Purchase Behavior
PAD Model
Author
Ruyu Yun(Loughborough University, United Kingdom)
Jie Meng(Loughborough University, United Kingdom)