KOREASCHOLAR

INSPIRING CONSUMER POSSIBLE SELVES IN AUGMENTED REALITY WITH AWE

Ruyu Yun, Jie Meng
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442454
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.309
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Augmented RealityAwePossible selvesPurchase BehaviorPAD Model
Author
  • Ruyu Yun(Loughborough University, United Kingdom)
  • Jie Meng(Loughborough University, United Kingdom)