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ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE
Zhaohan Xie, Yining Yu
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442455
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.310
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Service Robots
Free Trial Marketing
Reciprocity Theory
Indebtedness
Self-Construal
Author
Zhaohan Xie(Ningbo University, China)
Yining Yu(Xi’an Jiaotong-liverpool University, China)