KOREASCHOLAR

ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE

Zhaohan Xie, Yining Yu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442455
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.310
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Service RobotsFree Trial MarketingReciprocity TheoryIndebtednessSelf-Construal
Author
  • Zhaohan Xie(Ningbo University, China)
  • Yining Yu(Xi’an Jiaotong-liverpool University, China)