KOREASCHOLAR

HOW HUMOR IS BETTER? THE IMPACT OF HUMOROUS LANGUAGE STYLE OF SOCIAL ROBOT ON USER SOCIAL REACTION

Kunyan Wang, Lin Fang, Jiaoju Ge, Guoxin Li
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442456
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.311-312
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Humorous Language StyleSocial RobotsUser Social ResponseHumor AppreciationSelf-Esteem Moderation
Author
  • Guoxin Li(Harbin Institute of Technology, China)
  • Jiaoju Ge(Harbin Institute of Technology Shenzhen, China)
  • Lin Fang(Harbin Institute of Technology, China)
  • Kunyan Wang(Harbin Institute of Technology, China)