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INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES

Ziyi He, Jiaoju Ge, Guoxin Li
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442458
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.314-317
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-Generated Review Summaries (AIGS)Information CharacteristicsProduct SalesReview UsefulnessAI Preference
Author
  • Ziyi He(Harbin Institute of Technology Shenzhen, China)
  • Jiaoju Ge(Harbin Institute of Technology Shenzhen, China)
  • Guoxin Li(Harbin Institute of Technology, China)