KOREASCHOLAR

HOW DISCLOSURE TYPE AND AI-DESIGNED POST MATTERS FOR INFLUENCER ADVERTISING ON SOCIAL MEDIA

Juan Shan, Chun Wang, Liang Jiang, Annie Peng Cui
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442459
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.318
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Influencer MarketingSponsorship DisclosureAI-designed PostMultiple Motive InferenceTrustworthinesseWOM Intention
Author
  • Juan Shan(Shanghai University, China)
  • Chun Wang(Shanghai University, China)
  • Liang Jiang(University of Quebec at Montreal, Canada)
  • Annie Peng Cui(West Virginia University, USA)