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FROM PIXELS TO PERSUASION: ASSESSING AUTHENTICITY AND CREDIBILITY AS MECHANISMS OF VIRTUAL INFLUENCER MARKETING
Jiemin Looi, Eunjin (Anna) Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442460
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.319
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Virtual Influencers
Human-Likeness
Perceived Authenticity
Perceived Credibility
Human-AI Interaction
Author
Jiemin Looi(Hong Kong Baptist University, Hong Kong SAR)
Eunjin (Anna) Kim(University of Southern California, USA)