KOREASCHOLAR

FROM PIXELS TO PERSUASION: ASSESSING AUTHENTICITY AND CREDIBILITY AS MECHANISMS OF VIRTUAL INFLUENCER MARKETING

Jiemin Looi, Eunjin (Anna) Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442460
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.319
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual InfluencersHuman-LikenessPerceived AuthenticityPerceived CredibilityHuman-AI Interaction
Author
  • Jiemin Looi(Hong Kong Baptist University, Hong Kong SAR)
  • Eunjin (Anna) Kim(University of Southern California, USA)