KOREASCHOLAR

THE PARADOX OF BRAND ACTIVISM ADVERTISING: BRIDGING DIVIDES AND DEEPENING POLARIZATION

Yuhosua Ryoo, Matthew Lunde, Pradeep Jacob, Marat Bakpayev
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442461
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.320
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Author
  • Yuhosua Ryoo(University of Minnesota Duluth, United States)
  • Matthew Lunde(University of Minnesota Duluth, United States)
  • Pradeep Jacob(University of Minnesota Duluth, United States)
  • Marat Bakpayev(University of Minnesota Duluth, United States)