KOREASCHOLAR

CHARISMATIC FASHION DESIGNERS’ IMPACT ON CONSUMERS’ BRAND PERCEPTION : AN APPLICATION OF HEIDER’S BALANCE THEORY

Priscilla Y. L. Chan, P. Y. Mok, Andy Wong, Glory Wan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442463
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.326-327
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MetaverseConsumer ExperienceLuxury BrandFantasyPromotion
Author
  • Priscilla Y. L. Chan(Manchester Metropolitan University, UK)
  • P. Y. Mok(The Hong Kong University of Science and Technology, HK)
  • Andy Wong(Co-founder of Loom Loop, Loom Loop – HK, UK)
  • Glory Wan(KMT HANSA CORP., USA)