KOREASCHOLAR

ENGAGING CONSUMERS THROUGH THE STOREFRONT OOH ADVERTISING: HOW AR ELEVATING ADVERTISING CREATIVITY FOR LUXURY BRANDS

Chenyan Zou

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442464

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.328

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

AR OOH Advertising Luxury Brand Experience Advertising Attitudes

Author

Chenyan Zou(Shanghai University of International Business and Economics, China)