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ENGAGING CONSUMERS THROUGH THE STOREFRONT OOH ADVERTISING: HOW AR ELEVATING ADVERTISING CREATIVITY FOR LUXURY BRANDS
Chenyan Zou
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442464
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.328
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
AR
OOH Advertising
Luxury Brand
Experience
Advertising Attitudes
Author
Chenyan Zou(Shanghai University of International Business and Economics, China)