KOREASCHOLAR

ENGAGING CONSUMERS THROUGH THE STOREFRONT OOH ADVERTISING: HOW AR ELEVATING ADVERTISING CREATIVITY FOR LUXURY BRANDS

Chenyan Zou
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442464
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.328
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Chenyan Zou(Shanghai University of International Business and Economics, China)