KOREASCHOLAR

THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS

Jung Eun Lee, Jia Wu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442465
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.329
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Inclusive MarketingAnthropomorphismLuxurySocial PerceptionsStereotype Content Model.
Author
  • Jia Wu(Auburn University, USA)
  • Jung Eun Lee(Auburn University, USA)