KOREASCHOLAR

STATUS VS. AUTONOMY: THE INFLUENCE OF HIGH AND LOW ART IN LUXURY ADVERTISING

Hanna Shin, Donghwy An, Nara Youn
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442466
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.330
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury AdvertisingHigh vs. Low ArtSelf-Expressive Purchase IntentionPerceived Status and AutonomyModerated Mediation (Status Seeking & Openness to Experience)
Author
  • Hanna Shin(Hongik University, Republic of Korea)
  • Donghwy An(Seoul National University, Republic of Korea)
  • Nara Youn(Hongik University, Republic of Korea)