KOREASCHOLAR

WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING

Sharon Nunoo, Eddie Ruofei Chen, Morolake Dairo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442467
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.331
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
LuxuryAdvertisingStorytellingKenteBrand heritageCultural Representation
Author
  • Morolake Dairo(Manchester Metropolitan University, United Kingdom)
  • Eddie Ruofei Chen(Manchester Metropolitan University, United Kingdom)
  • Sharon Nunoo(Manchester Metropolitan University, United Kingdom)