KOREASCHOLAR

HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL?

Lijun Xie

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442467

Download

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.331

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

AI Technology Consumers’ Perceived Control Empathy

Author

Lijun Xie(Skema Business School, France)