KOREASCHOLAR

THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK

Shuyi Hao, Mourad Touzani
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442469
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.333
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MetaverseConsumer ExperienceLuxury BrandFantasyPromotion
Author
  • Shuyi Hao(ICN Business School & CEREFIGE, France)
  • Mourad Touzani(NEOMA Business School, France)