KOREASCHOLAR

TO BE OR NOT TO BE HUMOROUS IN B2B SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL B2B BUYER-SELLER RELATIONSHIPS

Laurent Bompar
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442471
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.350-355
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Cross-Cultural HumorInternational B2B RelationshipsBuyer-Seller DynamicsCultural Dimensions (e.g.Power DistanceIndividualism)Sales Performance
Author
  • Laurent Bompar(Kedge Business School, France)